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Account Based Marketing
Focus, Engage and Close the Right Targets
Account-based marketing (ABM) or key account marketing is a strategic approach to business marketing that focuses on identifying and targeting a specific set of accounts that are most impactful to the business. ABM is a highly targeted method of marketing that’s proven to deliver quality ROI.
How does ABM Work?
Account-based marketing is primarily divided into five stages:
1. Identifying target accounts
Define a buyer persona and identify the high-value accounts with user analytics and other strategic factors that have the biggest revenue potential for your business. Selecting the right accounts will optimize your sales and marketing resources.
2. Tier the data & Map accounts
Start tiering data by identifying the contact points and the network structure of the target accounts. Find out who the key decision makers are, how they make decisions, the prime influencers and map their relationship to the target accounts.
3. Creating personalized content
Create hyper-specific personalized creative assets to nurture and engage target prospects, reflecting on the customer’s specific attributes and needs.
4. Account specific marketing
Craft persona specific campaigns and personalize your approach across each channel, and align the marketing and sales team’s efforts for maximum impact.
5. Evaluate & Optimize
Analyze the metrics and the results of the campaigns to assess the performance of your marketing activities and to help improve the results over time.
What are the Key Benefits of Using ABM?
Successful Sales Conversations
Focuses time and efforts on those target accounts that are most likely to close sales.
Clear ROI
Precise and measurable, providing the highest ROI of all B2B marketing tactics.
Personalized Marketing Approach
Personalizing all messaging and communications to resonate with the target audiences.
Tightly Aligned Sales & Marketing Teams
Working hand-in-hand to align accounts through the pipeline, both before and after lead conversion.
Improved Customer Experience
Builds trust with customers by showing prospects you actually understand what they need.
Less Wasted Resources
Spend time and resources only on potential clients and accounts that are quality leads.
Insights
Looking to attract and convert specific niche buyers?
USA
Suyati Inc.
140, Marengo Ave,
Unit 104, Forest Park,
IL – 60130
CANADA
Suyati Canada, Inc.
55, York Street, Suite 401,
Toronto, Ontario,
Canada, M5J 1R7
INDIA
Suyati Technologies Private Ltd.
3rd Floor, LULU Cyber Tower, Infopark SEZ, Kakkanad, Kochi,
Kerala – 682042
Suyati Technologies Pvt Ltd,
Trend India Business Center
HM Tower, 5th floor, B Wing, No. 58,
Brigade Road, Bangalore – 560001
