Lead conversion is a daunting task and metric for most marketers. Bringing in more traffic to a website is bumpy, the fact that only 1-2% of that traffic actually ends up converting, and sometimes it’s even less. But did you know marketing automation has endless possibilities. The truth is that some companies will get more out of it than others provided they pick out the best fit for them.
The number of potential benefits marketing automation doles out depends on how robust your marketing automation strategies are.
As you embrace and implement these 7 strategies, you’ll be able to multiply your conversion rate with marketing automation.