Digital experiences enable customers to access, browse and navigate across a platform in whichever manner they choose and wherever they chose. These digital experiences are customized based on a vast amount of data as well as analytics that have been tailored for relevance. A digital experience platform (DXP) is a comprehensive and integrated collection of technologies that is created to provide a wide array of unique experiences to a varied and large audience.
With Sitefinity DXP, businesses find themselves in a position to deliver an intuitive interface for users. The backend environment creates a system for several experts to come together to work on keeping the experience platform relevant and dynamic for users. Sitefinity also enables customized digital experiences to specific groups of end-users as well as individuals.
Sitefinity’s functionalities make it a great tool for marketers who are faced with multiple challenges in an ever-dynamic situation. It enables them to create omni-channel experiences, giving them an edge in the competition. Here is a look at how Sitefinity can help marketers get and keep their edge.
No More Losses from Downtime
Downtime can be a marketer’s worst nightmare. Take a look at these figures from the 2019 Server OS Reliability Survey which found that one hour of downtime costs:
- At least USD100,000 for 98% of companies
- USD300,000 or higher for 86% of businesses
- USD1 million to over USD5 million for 34% of surveyed companies
Sitefinity helps mitigate the risk of downtime and provides market-leading service level availability. Sitefinity is built over enterprise-grade infrastructure that is powered by Microsoft Azure. This ensures that as a business you are not focusing on service availability; but rather on enhancing customer experiences. Downtime will no longer be an issue – and the ability to do this will not come at a high cost, or the need to overcompensate in worst-case scenarios.
A Global Content Delivery Network that is Instant
A deep dive into your data will show you the various reasons why bounce rates, consumer interaction and expected conversions are not at a profitable rate. Besides bad content, often technical issues such as slow page loads and website speeds are the problem. Segmenting of audience helps, but importing your entire CMS to the Cloud will help you narrow down on the main culprit for slow performance. These are occurrences that can create havoc for a marketer.
Sitefinity’s Global Content Delivery Network makes sure that content – whether dynamically generated or media that is static – is available at high speeds. This is irrespective of the medium used by the end customer. It will automatically improve engagement with your content and lead to conversions.
Ramp up Computing Power During Demand Surges
In a study titled State of Online Retail Performance report by Akamai Technologies Ltd in 2017, it came to light that even a 100-millisecond delay in the website load time could hurt conversion rates by 7%. Another statistic showed that 2 second delay in the loading of web page would increase bounce rates by 7%. While businesses can prep with server space etc., where they anticipate a surge, there are times when a surge can happen unexpectedly. A social media campaign you have run could lead to unexpected surges and that sudden traffic could lead to a Slashdot effect, or the site crashing completely.
With Sitefinity, you have the benefit of auto-scaling your infrastructure which ensures that even if there is any unexpected surge, your site will not be compromised in terms of availability or its speed and dependability. Sitefinity teams are continually monitoring cloud infrastructure and ensure constant optimization of the applicable auto-scaling rules, keeping your business constantly ready. Such dependability is what empowers marketing teams.
Scalable Content Management
As a business you may begin with a single website and campaign page, but it is going to grow in number as time goes by. Scalability of content management that goes hand in hand with a strong cloud infrastructure is the basic requirement of such business goals. Sitefinity provides an intuitive content creation system that incorporates simple drag and drop options to build pages for all kinds of content development – whether multi-site or multi-channel. The management tools are quite literally plug and play and this helps your business adapt to growing market requirements and gives marketers an edge.
Independence from the IT Departments
Marketers often need to be able to create and launch newer digital experiences without having to depend on the IT department to help them navigate complex systems. Sitefinity helps marketers do exactly that. It has a range of features such as granular user and role management and content publishing workflows. A marketer can independently synchronize content between the staging environment of the site and the live version. Brand consistency then remains constant and productivity is enhanced. With such intuitive campaign page builders as well as multi-page and rule-based forms, operational efficiency is enhanced.
Seamless Go-to-Market Mechanisms
Continuous Integration and Continuous Delivery (CI/CD) helps a business to disrupt markets with a range of new features and abilities as well as product releases. CloudBees, along with Hurwitz and Associates, surveyed 150 IT decision-makers in 2017, coming from a range of industries. More than 50% reported continuous integration across their company and a little less than this number reported using continuous delivery for their business.
With CI/CD, businesses essentially eliminate any bottlenecks or time-wasting procedures that prevent getting to market sooner. Sitefinity comes integrated with core hosting infrastructure that give developers all the tools they need to productivity. They are able to customize the system to make way for complex business needs without inhibiting content in use or any marketing and development initiatives. Such technological alignment with marketing initiatives helps a business grow
Analytical Superpowers + Customization Abilities = Assured Success
We have so far covered the benefits of high availability and seamless performance in good digital experiences. In addition to this, what marketers need is the ability to assess the performance of digital experiences and make the necessary changes on the go. To help with this, Sitefinity makes available analytics, personalization as well as A/B testing capabilities right out-of-the box. With this, marketers have all they need to help make smart decisions. The analytics and personalization suite is a standard offering with multiple tiers of the product and comes with the added benefit of being easy to install, manage as well as use.
Enhanced Multi-Level Security Protocols
Security of a site may be under the purview of the IT department, but the fact is that it is the marketing team that has to work on repairing relations with disgruntled customers. How safe are sites currently? Think of this – in 2020, within a 24-hour period, Microsoft found a massive phishing campaign that was using 2,300 different web pages attached to messages. These messages were in the form of COVID-19 financial compensation information. The result was a fake Office 365 sign-in page. Imagine the potential damage and losses as a result?
It is important to note that the security and privacy are topmost on the mind of every consumer. It is therefore imperative to protect personal information. Sitefinity makes available hardened security with built-in tools and workflows to help manage GDPR revoke requests. With this, personal data gets obfuscated and developers will never have access to sensitive information when they are working on the creation of new features.
Sitefinity leverages enterprise-grade infrastructure for hosting experiences as well as several intelligent layers of protection.
In addition to this, Machine Learning (ML) and AI-powered systems are regularly monitoring incoming traffic and making necessary security recommendations. All commonly known vectors of attack are blocked at multiple stages and levels and this ensures protection of a business application. With Sitefinity, you also have access to tools that work towards hardening security from the inside out and vice versa. Additionally, it is also SOC2 Compliant which means your platform is continuously undergoing security checks and applies current ideal development and testing practices. Marketers are assured of protection against the top 10 industry-recognized exploits to keep at bay security breach risk and ensure safety of customer data.
Harnessing the Power of Data
For a while now, data has been taking over as king, surpassing content. A large number of organizations have begun to depend on their data to analyze and optimize customer experiences, as well as experiences for employees and partners. The big data analytics industry is expected to reach a global market worth of $40.6 billion by 2023 says data from ResearchandMarkets.com. Here are some more figures to consider. According to Gartner:
- By the end of 2024, 75% of enterprises will shift from piloting to operationalizing AI, driving a 5X increase in streaming data and analytics infrastructures.
- By 2023, more than 33% of large organizations will have analysts practicing decision intelligence, including decision modeling.
- By 2022, public cloud services will be essential for 90% of data and analytics innovation.
- By 2022, 35% of large organizations will be either sellers or buyers of data via formal online data marketplaces, up from 25% in 2020.
With a DXP like Sitefinity you have an array of integrated technologies at your disposal to help digital transformation and better digital experiences for the most complex of requirements. Sitefinity enables easy and seamless connection of a business’s CMS with other technologies using a wide array of data connectors that are utilized by the top ISVs and enterprises. When integrated in a DXP, data connectivity solutions can help marketers draw data from any source and use it as a decision-making asset.
The key differentiator between on-premise and cloud hosting options is the compatibility of Sitefinity Cloud with systems such as Marketo, Eloqua as well as Salesforce and several other marketing automation and CRM platforms. Marketers can create enhanced experiences feeding customer data into the funnel to optimize interactions. With such integrations, businesses will be able to get to market faster, with more economical development cycles. Teams can then focus on creating and providing systems that support other business priorities. Sitefinity provides that strong base on which multi-partner integrations help in promoting ecommerce and site activities.
There are a wide range of reporting and management dashboards with Sitefinity that make it easy for the IT team to be on the constant vigil on site performance. With a commitment to being a market-leading service that is seamlessly available – monitoring cloud infrastructure to ensure the site is up and dynamic at all times is the goal. In the remote chance that there is a something unexpected with the Cloud, your IT team will have the constant support of the Sitefinity team and optimum performance will be restored without any disruption. Support is available 24/7
Bringing it All Together
Sitefinity offers a range of services that have been well thought out and are in keeping with any issue that you may experience along the way. Sitefinity’s Progress Managed Services ensure that your digital experiences are well protected and managed, even as they grow and mature. Sitefinity is a service dedicated to giving your business the agility it needs, without adding to on to the complex infrastructure you have. It fits in seamlessly and operates unobtrusively. To sum up, with Sitefinity you have and are assured of:
- High availability with zero downtime
- A track record of proven performance
- Multi-tier as well as auto-scaling infrastructure
- Multi-site plus multilingual content management abilities. Seamless integration of partners and ecommerce.
- Plug and play formats for analytics, customization as well as A/B testing
- In-built connectors for major CRM systems which include extensibility, as also data connectivity
- Content delivery across multi-channel systems
- Hardened security
With Sitefinity you can create a unifying holistic customer journey which begins for a sale and goes to post-purchase. You can scale Sitefinity to keep pace with demand and easily integrate tools and solutions you need. With agile methodology you can quickly innovate on customer experience, thus making the delivery of experiences over any destination or any device a seamless affair.