Salesforce

Customers continue to be more demanding, wanting seamless experiences that take into account personal locations, anticipating preferences and even accounting for digital footprints of a customer. The pressure to convert…

Dreamforce 2019 concluded with a bang on November 22, enriching the lives of delegates as always. Here are the key takeaways from the tech extravaganza.  1. Commitment to Strategic Alliances…

Rapidly-changing consumer preferences in the recent times have been a concern for the manufacturing industry that has traditionally grappled with poor visibility and inadequacy to deal with the impact of…

Customer Relationship Management (CRM) continues to be the largest as well as the fastest growing category in enterprise software now. Take a look at some of these figures published by…

Dreamforce, the event of the year when the entire Salesforce community comes together, is round the corner. Dreamforce 2019 is on November 19-22, in San Francisco, CA. The four days…

If Salesforce Classic was intended to capture customer attention and build a robust brand relationship with its customers, Salesforce Lightning will be a game-changer in engaging the customers in a…

Salesforce is the fourth fastest growing brands in the world and among the top ten global B2B brand. Stephanie Buscemi, CMO at Salesforce, says in a blog post, “We make technology that…

Businesses are constantly looking out for strategies that can bring their customers closer to their business operations. This is where an effective CRM (Customer Relationship Management) platform is a necessity.…

Winter may still be a few weeks away, but Salesforce Winter ‘20 is already available under the pre-release program. You’ve probably checked out the sandbox if you’re a Salesforce aficionado.…

Salesforce’s Customer Data Platform (CDP), Customer 360, aims to connect diverse customer data across all platforms, applications, Cloud, and systems to provide a unified view of the purchase transactions. How…