From Smartphones to Big Data to Artificial Intelligence, customer experience (CX) has been undergoing tremendous change. From conservative reports that predicted an outright failure of AI to predictions about Bots…
Rapidly-changing consumer preferences in the recent times have been a concern for the manufacturing industry that has traditionally grappled with poor visibility and inadequacy to deal with the impact of…
When it comes to effective brand building, the buzzword is improving customer experience (CX). Studies have explained how improved CX drives revenue, reduces churn and helps companies enhance customer satisfaction. …
If Salesforce Classic was intended to capture customer attention and build a robust brand relationship with its customers, Salesforce Lightning will be a game-changer in engaging the customers in a…
Salesforce’s Customer Data Platform (CDP), Customer 360, aims to connect diverse customer data across all platforms, applications, Cloud, and systems to provide a unified view of the purchase transactions. How…
If you’re an e-commerce business owner or an entrepreneur looking to build an online store, you have probably heard of Magento. With a gross turnover of over $155 billion in…
“I don’t need a hard disk in my computer if I can get to the server faster… carrying around these non-connected computers is byzantine by comparison.” – Steve Jobs This…
The integration of Sitecore’s content management capabilities with the Salesforce Marketing Cloud is a momentous step in bringing all the factors necessary to achieve a holistic and personalized customer experience…
The Sitecore Cortex with its advanced set of tools for marketing leverages artificial intelligence (AI) and machine learning (ML) to become a game changer for organizations and marketers alike. Cortex…
Successful IT projects are essentially about creating customized or unique solutions for your client. Sitecore Helix can be a useful aid in achieving this. Helix is a set of design…
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