Seethu Mathew

Global Capability Centres (GCCs) are not a new concept. In a pre-pandemic world, these were large facilities created by the parent company to handle operations. This could include offering support…

Salesforce has ringed out its annual spring updates. The Spring ‘20 release does not have any game-changing new feature. But it offers several handy improvements, enhancements and tweaks to make…

The modern day CMO does not have to worry about securing a billboard spot in the most prominent space. They have far more complex challenges that make marketing nothing less…

What kind of future is Salesforce building? How will the cloud-based CRM software get better? What is in the cards for the users of enterprise suite of applications? We scoured…

Intelligent automation, or the combination of artificial intelligence and automation, is the next big disruptor. While conventional automation automates routine and repetitive processes, intelligent automation systems synthesize huge swathes of…

Technology is never stagnant. It keeps evolving, sometimes at the speed of human thought. What is a trend or mainstream today will, and does, become obsolete tomorrow.  Either way, these…

It’s a new decade and that calls for innovations that are game-changing. Salesforce Spring 20 comes with extended innovations that deliver on the Customer 360 promise, enabling users to connect…

Salesforce epitomizes the concept of continuous evolution. The CRM has always been at the forefront to co-opt new technologies and innovate.  The company constantly strives to deliver new and cutting-edge…

Customer Experience took the limelight at the fifth annual DX Summit from November 4-6 at the Marriott Marquis in Chicago. The 3-day event focused on the various challenges involved in…

Introduction The advancements in technology are disrupting the way businesses connect with their clientele. The retail industry has always been at the forefront of experimenting with the emerging technologies to…