Customers continue to be more demanding, wanting seamless experiences that take into account personal locations, anticipating preferences and even accounting for digital footprints of a customer. The pressure to convert…
The latest update to Power BI Desktop sees changes in several areas. There will now be a new modern ribbon that enhances functionality and supports Power BI desktop with Office.…
Customer Relationship Management (CRM) continues to be the largest as well as the fastest growing category in enterprise software now. Take a look at some of these figures published by…
Companies looking at revolutionizing the way they sustain relationships with their customers, set themselves apart from competitors and always have a potential new revenue stream on hand to explore; have…
Digital disruption is part of the competitive landscape for the growth of most organizations today. This essentially means that companies have to be on their toes about adopting the latest…
There is little doubt about how Artificial Intelligence (AI) is poised to transform customer service across a range of industries. According to PwC, AI is one of the 8 essential…
Among the top most integrations anticipated last year was that of Google Analytics 360 with Marketing Cloud. This became available, in general, with the release of April 2018. Here was…
There has been a lot of talk around Artificial Intelligence (AI) being used to enhance customer experience. What is also being equally spoken of is the immense potential AI in…
It’s the close of the year and a time to look forward to what 2019 will have in store for the world of digital transformation and marketing automation. If you…
The year 2017 was when organizations began to take digital transformation (DT) seriously and invest in it more than ever. In the course of the adaptation curve, 2018 proved to…
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