Nina Nair

Customer Experience (CX) has been a hot topic for the last few years, and with CX standards constantly evolving, it will continue to be so. This makes it business-critical for…

The difference between good and excellent is in the details; and if you’re not looking into the details of your customer experience, then 2020 will come like a bolt from…

Winter may still be a few weeks away, but Salesforce Winter ‘20 is already available under the pre-release program. You’ve probably checked out the sandbox if you’re a Salesforce aficionado.…

Did you know that 72% of millennial customers do not prefer phone calls to resolve service issues? This infographic has many such riveting pieces of information on how Artificial Intelligence…

Salesforce is constantly evolving its tool set for developers. And to improve its modern developer experience, Salesforce is now providing an integrated, end-to-end lifecycle that is designed for high-performance agile…

According to a Hubspot definition, “Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” This is a great definition because it…

One of the announcements from 2018’s Dreamforce that brought much cheer to B2B marketers was the Salesforce Pardot and DemandBase integration. The collaboration promises to deliver an efficient and integrated…

Here are some startling healthcare industry statistics revealed by the Healthcare Information and Management Systems Society (HIMSS) in the US: 86% of errors made in the healthcare industry are administrative.…

Salesforce Lightning was launched a little over three years ago. Packed with robust features that improve productivity, help sell faster and more effectively, and make more consequential decisions, Lightning is…

Magento is back in the news with a spanking new version of its e-commerce platform – Magento 2. This time around, Magento has made serious upgrades to its architecture and…